1. How do I know if I need a publicist?

If you've tried unsuccessfully to get publicity on your own, if you would rather devote your time to writing or to running your business, or if you feel unsure about your marketing skills, a publicist can help bring attention to you and your book. Most authors consider a good publicist to be an essential part of the publishing team.

2. What's the difference between marketing and publicity?

Publicity means promoting your book to the media. It's just one component of marketing. A good marketing plan covers all the ways your book will be promoted, not just publicity.

3. Does my book need publicity?

The more fundamental question is, How will people know about your book if you don't tell them? Publicity is your "calling card" to your readers.

4. Is it possible to publicize my book and my business at the same time?

Not only is it possible, but you may actually end up selling more books and more of your products or services too. You can get the media's attention quicker by positioning yourself as an expert in your field or showing how your business is unique.

5. What if my book isn't new? Is it still pitchable?

It's never too late to hire a publicist. While it's best to start with a national launch, as long as there is information in your book that will benefit viewers, listeners or readers, the media won't care if your book is not new.

6. How do I build a fan base?

We'll use as many outlets and opportunities as possible, for example: